Divi WordPress Theme Review

by | Mar 19, 2019 | Resources | 0 comments

Divi is the most popular premium WordPress theme available today. It’s growing rapidly, and I don’t see that slowing down any time soon. I’m even seeing conversations about Divi in unrelated groups on Facebook, such as business and entrepreneur groups. With all this talk about Divi, and to help those who are still not sure if Divi is for them, it’s time for a Divi theme review.

Get a special discount on Divi by using this link

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Our Divi Theme Review

So what’s the big deal? What’s this Divi theme all about, and why does it matter? Most importantly, should you use Divi with so many other WordPress page builders available? In this article, I’ll show the main features of Divi, and hopefully, answer those questions for you in this Divi theme review.

What Is the Divi WordPress Theme?

Divi Theme Preview

Divi is a WordPress theme with a built-in drag and drop builder that works from both the frontend and backend of WordPress. It adds lots of theme customization options to the theme customizer. You can build your layouts for pages or posts by placing rows with several column-options and then placing modules within the columns. Divi is $89 for one year of updates, or $249 for lifetime updates. It has unlimited usage.

The theme is compatible with both the Classic Editor and with Gutenberg. This is the Gutenberg editor. When you create a page or post it gives you the option to select either editor. If you select Divi you’ll be taken to the frontend builder.

It has 20 column layouts to choose from to place sections, columns, rows, and modules in to create your designs. You can use a different layout of columns for each row.

It also includes 9 specialty sections that allow you to create some interesting designs.

Divi Theme Modules

The drag and drop builder includes 46 modules that you can drop into any location within your layout.

Divi theme pre-made layout packs

Load built-in layouts, create your own, upload to the library, and use them on any page or post. You can even buy third-party layouts and sell your own.

Create global sections, rows, or modules to reuse on any page from your library. You can change the content once and the changes are reflected to every page or post that uses those global elements.

Divi theme backend builder

With the Classic Editor, you can build with the standard Divi Builder or a new backend Visual Builder. You can choose either one from the backend and it replaces the default WordPress editor when you select it. Here you can add sections, rows, and modules to create your layouts.

Divi theme button module

The sections, rows, and modules are customizable individually. They include content settings, design settings, and custom CSS fields. Most adjustments are made by selecting them, enabling them, sliding selectors, choosing colors, etc. Easily add backgrounds, animation, shadow effects, borders, filters, spacing, and lots more. You can also adjust individual pages.

Classic Divi Builder

If you’re using the Classic Editor you have access to two backend builders. The first is the original builder. Under the editor, you’ll see a link to open the second builder.

It shows the modules as building blocks that you can open, customize, and move around by drag-and-drop. You can’t see how it would look on the frontend unless you preview the design. It includes standard, fullwidth, and specialty sections.

Adjust settings for each page individually including the color palette, gutter width, text colors, content and background colors, add custom CSS, generate static CSS, and perform a/b split testing.

It’s intuitive to use and the settings match between the various builders so there isn’t something new to learn.

It doesn’t include as many features as the Visual Builder, such as a search for settings, copy and paste styles, and open or close the setting sections, but it does have everything you need to build your website.

New Divi Builder

The new Divi Builder is a backend visual builder. It works with the Classic editor and includes the same features as the original backend builder, but adds the features from the frontend builder. This allows you to build from the backend where you have access to all of the page settings while being able to see the layout from multiple views such as wireframe, desktop, and mobile. This is the wireframe view.

The Desktop view expands the building area and shows how the modules will look on the frontend. In this example, I’m hovering over a module, which highlights the layout elements.

When using the desktop and mobile views, all of the page settings are moved to the bottom of the page and the menu collapses.

Clicking on an element displays the options to add, edit, save to library, clone, delete, or close the element.

Open the settings to adjust the section, row, or module. The settings include Content of the module, Design to style it, and Advanced for CSS. The settings are collapsible and searchable.

You can detach the settings so you can move it to get a better view of the layout.

Once you create a design you like you can copy the styles of the module or just one element of the module to paste into other modules. You can also save the module to the library, set up a split test, disable global, lock the module, etc.

Zoom out to get a better view of the page design.

Select the tablet view to see how the page will look on tablets.

Select the phone view to see how it will look on smartphones.

Frontend Visual Builder

The Visual Builder works with both the Classic Editor and Gutenberg. It works on the frontend and has several options to view the layout. Here you can customize the design in real time. If you’ve already started the page or post on the backend it will show it on the front end. When you select to create the page using the frontend builder it will give you the option to start from scratch, load a premade layout, or clone an existing page.

I’ve selected to load from the library. It includes the same view settings as the backend visual builder.

This is the standard view. I’ve opened the settings for the section. The settings can also be separated from the side so you can see the page in full-width and move the settings around.

This is the wireframe view. I’m customizing the image design settings.

You can switch back and forth between the views, zoom out, and see how it would look on desktop, tablet, and mobile screens with a single button click. In the image above I’ve zoomed out in tablet mode and I’m changing the height of the first section by dragging it.

You can expand the modals (for both the frontend and backend visual builders) to get a better view of them. This is the post settings as seen on the frontend.

Theme Customizer

Divi theme customizer

Divi’s Theme Customizer includes general settings (which includes identity, layout, typography, and background), header and navigation (including primary, secondary, fixed, etc.), footer, buttons, blog post, mobile styles, and color schemes. These are site-wide adjustments. They’re intuitive and you can see them in real-time.

Divi Library

The Divi library lets you save, import, and export your layouts. You can also create layouts in the library. Global layouts are marked with a globe.

Any layout can be used on any page or post that’s made with the Divi Builder. Within the pages or posts, you can see the premade layouts from Elegant Themes (these import automatically when you select them), your saved layout, and your existing pages.

Divi Pros

  • Intuitive builder
  • Build from the front end or backend
  • 46 modules
  • Customize with built-in controls
  • Customize with CSS
  • Theme options
  • Role editor
  • Theme customizer
  • Built-in library
  • Free layouts added weekly
  • A/B split testing
  • Multi-lingual with RTL
  • Horizontal and vertical headers
  • Monarch and Bloom included with membership
  • Large community with lots of layouts, child themes, plugins, courses, tutorials, and professionals
  • Membership includes all ET themes and plugins
  • New features added regularly

Divi Cons

  • Requires the Divi Builder plugin to keep any content you’ve created with the Divi Builder if you move away from Divi.
  • Updates are sometimes buggy
  • Limited header and footer customizations

Get a special discount on Divi by using this link

Other WordPress Page Builders

What about the other builders? Here’s a quick look at a few of the most popular.

Beaver Builder

Beaver Builder

Beaver Builder is a plugin that adds a drag and drop builder to any WordPress theme. It includes 30 modules that you can add to your layouts. Create layouts with multiple columns, load pre-made layouts from the library, and save your own layouts. Adjust each element individually and customize with CSS. Prices range from $99-$399, depending on the usage you want. There is a free version but it’s too limited for design work.



Elementor is a plugin that adds a drag and drop builder to any WordPress theme. It includes 24 widgets and you can add third-party widgets to create your layouts. It comes with 75 pre-made layouts and you can create your own. Customize them even further with CSS. It’s translation ready and includes RTL. Prices range from free to $199. The free version has some good tools but the premium version is better for serious design.



Avada is a theme that includes Fusion Builder- a drag and drop page builder. Choose from 42 elements, several multi-column layout options, and style them individually. It includes lots of pre-made page layouts, sliders, headers, blogs, portfolios, shop elements, etc. It also has 42 professionally designed demos that you can import and modify. It’s translation ready and includes RTL. Avada is $60.


Thrive Architect

Thrive themes include Thrive Architect- a frontend builder that was designed for business and conversion websites. It includes 236 pre-made landing page templates, 8 conversion element, and 24 design elements to create custom pages. It also includes A/B testing, copywriting tools for sales pages, blog content formatting with easy tweet options, and lots more. Prices range from $67-$147, depending on the usage you want.

Ending Thoughts

Divi is a powerful theme. It has what it takes to build practically any type of website imaginable and its limitations are easily overcome by plugins or code. I’ve found Divi’s builders and customizations to be intuitive and it has an amazing community that’s willing to help. It’s easy to recommend Divi for all your website needs.

I hope this short Divi WordPress theme review answered any questions you might have. Let us what you think in the comments.



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