Divi is the most popular premium WordPress theme available today. It’s growing rapidly, and I don’t see that slowing down any time soon. I’m even seeing conversations about Divi in unrelated groups on Facebook, such as business and entrepreneur groups. With all this talk about Divi, and to help those who are still not sure if Divi is for them, it’s time for a Divi theme review.

Our Divi Theme Review

So what’s the big deal? What’s this Divi theme all about, and why does it matter? Most importantly, should you use Divi with so many other WordPress page builders available? In this article, I’ll show the main features of Divi, and hopefully, answer those questions for you in this Divi theme review.

What is the Divi WordPress Theme?

Divi Theme Preview

Divi is a WordPress theme with a built-in drag and drop builder that works from both the frontend and backend of WordPress. It adds lots of theme customization options to the theme customizer. You can build your layouts for pages or posts by placing rows with several column-options and then placing modules within the columns. Divi is $89 for one year of updates, or $249 for lifetime updates. It has unlimited usage.

Divi Theme Modules

The drag and drop builder includes 46 modules that you can drop into any location within your layout.

Divi theme pre-made layout packs

Load built-in layouts, create your own, upload to the library, and use them on any page or post. You can even buy third-party layouts and sell your own.

Divi theme backend builder

The Divi Builder works from the backend and replaces the default WordPress editor when you select it. Here you can add sections, row, and modules to create your layouts.

Divi theme button module

The sections, rows, and modules are customizable individually. They include content settings, design settings, and custom CSS fields. Most adjustments are made by selecting them, enabling them, sliding selectors, choosing colors, etc. Easily add backgrounds, animation, shadow effects, borders, filters, spacing, and lots more. You can also adjust individual pages.

Divi theme visual builder

The Visual Builder works from the frontend and has several options to view the layout. Here you can customize the design in real time. This is the standard view.

Divi theme visual builder

This is the wireframe view. I’m customizing the image design settings.

Divi theme wireframe view

You can switch back and forth between the views, zoom out, and see how it would look on desktop, tablet, and mobile screens with a single button click. In the image above I’ve zoomed out in tablet mode and I’m changing the height of the first section by dragging it.

Divi theme customizer

Divi’s Theme Customizer includes general settings (which includes identity, layout, typography, and background), header and navigation (including primary, secondary, fixed, etc.), footer, buttons, blog post, mobile styles, and color schemes. These are site-wide adjustments. They’re intuitive and you can see them in real-time.

Divi Pros

  • Intuitive builder
  • Build from the front end or backend
  • 46 modules
  • Customize with built-in controls
  • Customize with CSS
  • Theme options
  • Role editor
  • Theme customizer
  • Built-in library
  • Free layouts added weekly
  • A/B split testing
  • Multi-lingual with RTL
  • Horizontal and vertical headers
  • Monarch and Bloom included with membership
  • Large community with lots of layouts, child themes, plugins, courses, tutorials, and professionals
  • Membership includes all ET themes and plugins
  • New features added regularly

Divi Cons

  • Requires the Divi Builder plugin to keep any content you’ve created with the Divi Builder if you move away from Divi.
  • Updates are sometimes buggy
  • Limited header and footer customizations

Other WordPress Page Builders

What about the other builders? Here’s a quick look at a few of the most popular.

Beaver Builder

Beaver Builder

Beaver Builder is a plugin that adds a drag and drop builder to any WordPress theme. It includes 30 modules that you can add to your layouts. Create layouts with multiple columns, load pre-made layouts from the library, and save your own layouts. Adjust each element individually and customize with CSS. Prices range from $99-$399, depending on the usage you want. There is a free version but it’s too limited for design work.



Elementor is a plugin that adds a drag and drop builder to any WordPress theme. It includes 24 widgets and you can add third-party widgets to create your layouts. It comes with 75 pre-made layouts and you can create your own. Customize them even further with CSS. It’s translation ready and includes RTL. Prices range from free to $199. The free version has some good tools but the premium version is better for serious design.



Avada is a theme that includes Fusion Builder- a drag and drop page builder. Choose from 42 elements, several multi-column layout options, and style them individually. It includes lots of pre-made page layouts, sliders, headers, blogs, portfolios, shop elements, etc. It also has 42 professionally designed demos that you can import and modify. It’s translation ready and includes RTL. Avada is $60.


Thrive Architect

Thrive themes include Thrive Architect- a frontend builder that was designed for business and conversion websites. It includes 236 pre-made landing page templates, 8 conversion element, and 24 design elements to create custom pages. It also includes A/B testing, copywriting tools for sales pages, blog content formatting with easy tweet options, and lots more. Prices range from $67-$147, depending on the usage you want.

Ending Thoughts

Divi is a powerful theme. It has what it takes to build practically any type of website imaginable and its limitations are easily overcome by plugins or code. I’ve found Divi’s builders and customizations to be intuitive and it has an amazing community that’s willing to help. It’s easy to recommend Divi for all your website needs.

I hope this short Divi WordPress theme review answered any questions you might have. Let us what you think in the comments.

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