If you’re an agency building high-performing WordPress websites, choosing between Elementor and Divi is one of the most important decisions you’ll make. Both are powerful WordPress theme builders, but which one scales better as your agency grows?
In this detailed comparison of Divi vs Elementor, we’ll explore their strengths and weaknesses from an agency perspective. From pricing models and template libraries to performance, workflow, and SEO, you’ll gain all the insights needed to decide which page builder is best for your workflow.
Whether you’re already using the Divi builder or Elementor Pro, or still trying to decide between them, this article is a must-read to ensure you’re making the right choice for your long-term growth.
1. What Makes a Page Builder Scalable for Agencies?
Scalability for agencies goes far beyond how easy it is to create a new page. The best page builder for agencies should support bulk design management, reusable templates, high performance, and easy client handoff.
When choosing between Divi and Elementor, agencies should look for:
- Template libraries that speed up development
- A flexible interface for designers and developers
- Advanced functionality like dynamic content, custom CSS/JS, and marketing tools
- Solid support and documentation
- Smart WordPress theme and page structure control
The better the builder handles high volumes of pages, templates, and customization, the more scalable it becomes.
2. How Do Elementor and Divi Compare in Performance?
Elementor Performance
Elementor is known for its efficient output. When you use Elementor, it generates cleaner code and fewer shortcodes compared to some competitors. The Elementor builder allows precise control over layout, spacing, and styles, and the built-in performance features like lazy loading, asset optimization, and global settings help reduce load times.
Divi Performance
Divi has historically been criticized for using shortcode-heavy output. However, with recent performance updates, the Divi theme builder now includes features like critical CSS, dynamic module loading, and deferred JavaScript. These changes mean Divi offers far better speed and SEO-friendliness than before.
Which One Performs Better?
If you’re looking purely at page load speeds, Elementor is slightly ahead. But for most agency use cases, both builders perform well when optimized correctly.
3. Interface & Workflow: Which Builder Supports Teams Better?
Elementor Interface
The Elementor interface uses a fixed sidebar with three tabs: Content, Style, and Advanced. It’s straightforward and intuitive, especially for teams already familiar with WordPress. Elementor also includes inline editing and keyboard shortcuts to speed up workflow.
Divi Interface
Divi uses a visual builder with floating panels that appear when you click elements. The flexibility is powerful for design-heavy teams, but new users may take longer to get comfortable.
Which One Is Better?
Agencies that want a structured and predictable design experience may prefer Elementor. Teams needing deep customization or frequently working with advanced layouts might lean toward Divi for its powerful visual controls.
4. Template Libraries: Elementor vs Divi
Elementor Templates
With Elementor Pro, you get access to hundreds of Elementor templates and full website kits. These include headers, footers, and popups, making it easy to start building. The free version of Elementor still offers basic page templates, but it’s limited in comparison.
Divi Templates
Divi comes with over 2,000+ templates across 300+ layout packs, each including a homepage, blog, contact, and more. The Divi page template structure makes it easy to build cohesive sites with consistent branding.
Which One Performs Better?
When it comes to template libraries, Divi provides far more pre-designed options. This gives agencies a quicker path to full-site builds and brand packages.
5. Theme Builder and Global Design Features
Elementor Theme Builder
The Elementor Pro theme builder enables users to design every part of their WordPress theme, including headers, footers, archive pages, and custom post types. Its global colors and global fonts make brand consistency a breeze.
Divi Theme Builder
The Divi theme builder is powerful. You can assign templates to pages, posts, categories, or even specific products. Use Divi theme builder to create globally styled elements with design tokens and presets that update across your entire site.
Which One Performs Better?
Elementor isn’t far behind, but Divi offers deeper control and easier bulk design updates, which is perfect for agency projects that require large-scale consistency.
6. Functionality and Modules
Elementor Widgets
Elementor offers a wide range of widgets, with the free version including essentials like headings, images, and buttons. The Pro version adds 50+ advanced widgets like sliders, forms, carousels, and the Elementor popup builder.
Divi Modules
Divi includes 60+ built-in modules like sliders, testimonials, pricing tables, galleries, and more. Divi also has built-in A/B testing, making it great for agencies focused on conversions.
Which One Performs Better?
For advanced UI features, Elementor provides slightly more variety. But if you want conversion tracking and advanced built-in marketing tools, Divi offers better value.
7. Third-Party Addons and Ecosystem
Elementor Ecosystem
The Elementor plugin has a massive ecosystem. Popular third-party tools like Crocoblock, Essential Addons, and PowerPack extend Elementor’s functionality, giving you tools for WooCommerce, custom queries, and advanced animations.
Divi Ecosystem
Divi and Elementor both support third-party development, but Divi doesn’t have as many plugins. However, Divi provides exclusive tools like Bloom (email opt-ins) and Monarch (social sharing) from Elegant Themes.
Which One Performs Better?
For developers and power users, Elementor currently has a more robust ecosystem with broader integrations.
8. Pricing Models: Which is More Cost-Effective?
Elementor Pricing
Comparison Table
| Feature | Divi (Elegant Themes) | Elementor Pro |
| Cost (Annual) | $89/year (all themes & plugins) | $59/year (Pro only) |
| Lifetime Plan | Yes ($249 one-time) | No |
Create stunning agency websites with powerful design tools — Get Elementor Pro Now!
Design beautiful, high-converting agency websites effortlessly — Get Divi Theme builder Now!
Outcome
If you’re an agency managing multiple client websites, Divi costs far less over time. Use Divi builder with unlimited domains and no recurring fees.
9. Support, Documentation & Community
Elementor Support
Elementor offers rich documentation, an active Facebook community, and priority support for Pro users. Their tutorials are beginner-friendly, making it easier for new staff to onboard.
Divi Support
Divi has strong support, but Divi offers 24/7 live chat and faster real-time help via their dashboard. Their tutorials focus more on agency-level builds and advanced workflows.
Which One Performs Better?
For quick help and scalability, Divi’s support model may be more suitable for growing teams. But Elementor has a broader online community and marketplace.
Learn More: Divi vs Elementor: Choosing the Right Page Builder for Your WordPress Site
10. SEO & Clean Code: Which Is Safer for the Long Run?
Elementor SEO
When it comes to clean code and long-term flexibility, Elementor is better than Divi. It creates cleaner HTML output and fewer shortcodes. If you ever decide to stop using Elementor, your content remains readable.
Divi SEO
Divi doesn’t produce the cleanest code. If you deactivate it, you’re left with a mess of shortcodes. Although newer versions improve this, it’s still something agencies should plan for.
Which One Performs Better?
In terms of SEO performance and maintainability, Elementor comes out ahead.
Summary: Which Page Builder Is Best for Agencies?
Let’s break it down into bullet points:
Choose Elementor if:
- You need a lean, fast builder
- You want a structured interface
- You rely on third-party extensions
- SEO and clean code are a top priority
Choose Divi if:
- You want unlimited site licensing
- You prefer visual editing and preset controls
- You need access to a huge template library
- Built-in A/B testing and theme-wide presets matter to you
Conclusion
In conclusion, both Elementor and Divi are powerful, feature-rich WordPress page builders that offer unique advantages for agencies. Elementor stands out with its clean code, intuitive interface, and a vast third-party ecosystem—making it a strong choice for agencies that prioritize SEO, flexibility, and a modular design approach. Its free version also provides a solid starting point, while Elementor Pro enhances functionality significantly.
On the other hand, Divi offers exceptional value with its lifetime unlimited-site license, extensive template libraries, and robust visual editing tools. For agencies managing multiple clients, Divi’s builder can reduce costs and development time through global presets and ready-to-use design packs. Ultimately, the best option comes down to your team’s workflow, client needs, and growth strategy—whether you’re scaling with Elementor or streamlining with Divi, both builders provide the foundation for high-quality, scalable websites.
Learn More: Divi vs Elementor for WooCommerce: Which One Builds Better Online Stores?
