Multipurpose Divi Business Layout Packs and Child Themes

Multipurpose is the most useful word on the Divi Marketplace and the least precise. It covers a free one-page landing layout, a $99 child theme with a hundred designed sections, and a wireframe kit with more styles than you will ever use. What they share is that none is built for one industry — load it, drop in your copy, change the colours to your branding, and the site is standing.

This roundup ranks that category by lifetime sales. Of the 2,566 products live on the Divi Marketplace, 312 sit in Divi Child Themes or Divi Layouts and read as multipurpose or general-business rather than niche. The twelve below have sold the most copies, using the figure printed on each product page in September 2026. Those numbers move daily, so read the order as a snapshot rather than a scoreboard.

Disclosure: the Divi Marketplace links in this post are affiliate links. Divi Cake may earn a commission if you buy through them, at no extra cost to you.

Browse the Divi Marketplace

1. Consulting

• Product: Consulting
• Seller: Divi Supply
• Type: Divi layout
• Price: Free
• Licence: GPL — unlimited website usage
• Sales: 4,137
• Rating: 5.0 from 2 reviews

The best-selling product in this entire dataset, by nearly a thousand downloads, and it costs nothing. Consulting is a single landing-page layout for consulting and general business sites, built from 11 custom sections including a footer. Understand what that means first: this is one page, not a site. It works as a launch page, a service pitch, or a set of sections you cannibalise into something bigger.

2. Avanti

• Product: Avanti
• Seller: Mark Hendriksen
• Type: Divi child theme
• Price: $35
• Licence: GPL — unlimited website usage, 30 day money-back guarantee, 1 year support and updates
• Sales: 3,232
• Rating: 4.0 from 10 reviews

Avanti is the best-selling paid product in this category, and multipurpose in the most literal sense: its own tags include restaurant, photography, plumbing and renovation alongside business and corporate. Nine bundled demos, 60+ pages, WooCommerce ready. It is also the flagship of the seller who dominates this list — five of the twelve entries carry Mark Hendriksen’s name.

3. Phoenix Super Theme

• Product: Phoenix Super Theme
• Seller: BeSuperfly
• Type: Divi child theme
• Price: $99
• Licence: GPL — unlimited website usage, 30 day money-back guarantee, 1 year support and updates
• Sales: 827
• Rating: 5.0 from 2 reviews

At $99 Phoenix is the most expensive product here and still third on volume, which tells you what people are buying: BeSuperfly sells it on 100+ designed sections. Sections, not pages, are the currency of a multipurpose purchase — a page you use once, a section you reuse forty times. Tablet and mobile customisations are built in rather than left to Divi’s defaults.

4. Flexile – Multipurpose Child Theme

• Product: Flexile – Multipurpose Child Theme
• Seller: Divi Extended
• Type: Divi child theme
• Price: $19
• Licence: GPL — unlimited website usage, 30 day money-back guarantee, 1 year support and updates
• Sales: 814
• Rating: 4.0 from 13 reviews

Flexile has more reviews than any other product in this dataset — thirteen — which makes its 4.0 the most trustworthy rating on the page. Divi Extended sells it as an all-in-one toolkit rather than a look: layouts, demos, elements, pages and sections for whatever the next site turns out to be. The seller is the largest here by a distance, with 56,511 sales across 55 products.

5. Josefin Child Theme

• Product: Josefin Child Theme
• Seller: BeSuperfly
• Type: Divi child theme
• Price: $89
• Licence: GPL — unlimited website usage, 30 day money-back guarantee, 1 year support and updates
• Sales: 642
• Rating: 4.0 from 4 reviews

BeSuperfly has two entries here and Josefin is the cheaper by ten dollars. It leans on clean typography and large photography, with layout options and sections aimed at marketing and product pages. Choose between the pair on temperament rather than budget: Phoenix is the section library, Josefin is the design.

6. Grow

• Product: Grow
• Seller: Mark Hendriksen
• Type: Divi child theme
• Price: $7
• Licence: GPL — unlimited website usage, 30 day money-back guarantee, 1 year support and updates
• Sales: 592
• Rating: 5.0 from 2 reviews

The cheapest thing here that is not free, and the cheapest of the five Mark Hendriksen themes on the list: 11 pages and 12+ page designs. $7 is a fair price for finding out whether a bought child theme fits how you work — and its premade section layouts can be saved to the Divi library even if the theme does not stick.

7. Mint

• Product: Mint
• Seller: Mark Hendriksen
• Type: Divi child theme
• Price: $9
• Licence: GPL — unlimited website usage, 30 day money-back guarantee, 1 year support and updates
• Sales: 492
• Rating: 5.0 from 3 reviews

Mint is aimed at agencies, consultants, web designers and marketers — sold to people who build sites for other people, not to the business at the end of the chain. That resale audience is a big part of why multipurpose themes sit near the top of the sales table. Its one distinguishing feature is a collapsing mobile sub-menu.

8. Kali

• Product: Kali
• Seller: Mark Hendriksen
• Type: Divi child theme
• Price: $35
• Licence: GPL — unlimited website usage, 30 day money-back guarantee, 1 year support and updates
• Sales: 388
• Rating: 4.0 from 1 review

Kali is the one to look at if you want a single purchase to produce sites that do not look like each other. Three header and menu versions, four hero header and sub-header designs and a customisable slide-in multiply out into a lot of distinct front pages before you touch a colour, over 18+ page designs, with one-click demo import and docs.

9. Ultimate Multipurpose Divi Wireframe Kit

• Product: Ultimate Multipurpose Divi Wireframe Kit
• Seller: Divi Professional
• Type: Divi layout
• Price: $7.20, discounted from $9 on the product page when we checked
• Licence: GPL — unlimited website usage, 30 day money-back guarantee, lifetime updates
• Sales: 386
• Rating: 3.0 from 4 reviews

The only wireframe kit here, and the one product sold on sheer volume: the seller lists 1,900+ styles, 100+ landing pages and 29 elements, WooCommerce wireframe styles included, built without custom CSS. Two things weigh against that — its 3.0 is the lowest rating in this roundup, and most of the description is cross-promotion for the seller’s other 137 products rather than detail about this one.

10. Atlas

• Product: Atlas
• Seller: Mark Hendriksen
• Type: Divi child theme
• Price: $35
• Licence: GPL — unlimited website usage, 30 day money-back guarantee, 1 year support and updates
• Sales: 188

Atlas, Mint, Grow, Kali and Avanti are one seller’s five entries here, and Atlas trades pages for presence: 20+ pages, 30+ elements and a full-screen overlay menu. Buying any of the five is buying into one design system, so if you like how one handles type and spacing you will probably like the rest. Atlas carries no rating yet.

11. Divi Ultimate All-In-One Child Theme

• Product: Divi Ultimate All-In-One Child Theme
• Seller: Divi Wordpressguru
• Type: Divi child theme
• Price: $19.99
• Licence: GPL — unlimited website usage, 30 day money-back guarantee, 1 year support and updates
• Sales: 185
• Rating: 5.0 from 2 reviews

Here the all-in-one framing is the product rather than a hedge: online stores and e-commerce, agencies, hotels and apartments, and general company sites, from a seller drawing on a stated 10+ years of web design work. The trade-off is scale — Divi Wordpressguru has two products and 527 sales in total, the smallest catalogue behind any support promise on this page.

12. Lulo Multipurpose Theme

• Product: Lulo Multipurpose Theme
• Seller: Gregory Themes
• Type: Divi child theme
• Price: $85
• Licence: GPL — unlimited website usage, 30 day money-back guarantee, 1 year support and updates
• Sales: 153
• Rating: 4.5 from 1 review

Read the pitch carefully: Lulo is marketed as a minimalist multipurpose theme spanning portfolio, WooCommerce and business, so business is one of three audiences rather than the target. It brings six home page demos, 60+ premade pages, 50+ designed modules and 85+ designed sections. At $85 from a seller with seven products and 453 sales, it is the boutique option.

Layout pack or child theme?

The old case for layouts still stands: load the layout, build the pages, add your content, change the colours, and the site is up in no time. Two of the twelve above are layouts rather than themes, and both cost under ten dollars. What a layout will not do is restyle your header, footer, blog and archives — that is what the other ten are for, and most of what the extra thirty or eighty dollars buys.

Two more things worth checking on any of these listings:

• The compatibility badge is the only version signal. Marketplace pages publish no last-updated date and no version number, and every product on this list carries the “Compatible With Divi 4” badge — none is badged for Divi 5. If Divi 5 is a hard requirement, ask the seller through the support tab before you buy.
• Read the tags, not the title. Multipurpose themes are indexed against every niche they bundle, which is why Avanti carries a plumbing tag and Lulo a portfolio one. The tags tell you honestly how thin a product is spread.

Ending Thoughts

The top of this list is a free one-page layout and a $35 theme with nine demos in it, and between them they have shifted more copies than everything below combined. That is the shape of the multipurpose market: people want either the fastest start or the widest coverage, not much in between. All of it is GPL with unlimited website usage, supported by the seller rather than by Elegant Themes.

Browse the Divi Marketplace

Which of these would you keep in your Divi toolbox? Let us know in the comments.