Having a website is all but a requirement for businesses in 2021 and beyond. It can make it easier for customers to find you, can tell them about your products and services, and reach potential customers you never would have otherwise.
However, despite this, over a quarter of small businesses still have no website. But while having a website is great, you need to make sure it is effectively-designed. Having an effectively-designed website can help people stick around longer, improve user experience and generally lead to more sales or conversions.
In an effort to help ensure your website design is top notch, this blog post is going to go over some essential dos and don’ts to keep in mind.
Do: Make it SEO Friendly
The first tip for designing an effective site is to make sure it is SEO-friendly. No matter the role of your site, there is a good chance you want more people to see and visit it. By optimizing your site, it will encourage it to be ranked higher, which means more visitors and more conversions.
Thankfully, there are several ways to make an SEO friendly website. This includes using the right keywords in your content, using title tags and meta descriptions, using internal links and ensuring the site is responsive.
You should also make use of internal links to connect your content, and make sure to design your website with mobile in mind.
Don’t: Make it Confusing
One of the biggest problems with many websites is that they are confusing. WHen someone visits a site, they want to see in seconds exactly where they need to go. You need to make it very clear where people need to go to learn about your products, learn your story, see your contact information, read your blog and do everything else.
Also, be careful with the headings and/or titles you use for each different page. You want to make sure people always know how to find what they are looking for. With so many different sites in almost every niche and genre, if your site is confusing, visitors will take that as a sign to go elsewhere for their needs.
Do: Provide Optimal User-Friendliness
User-friendliness is among the most important things to keep in mind when designing a site. Every time someone visits your site, you want to ensure they enjoy their time. It should look good, be easy to navigate and not lag when going from page to page.
Another aspect of user-friendliness that is growing in importance is how quickly a site loads. People today have short attention spans and if your site takes more than a few seconds to load, it can often drive people away. You should optimize all images and videos, and ensure you use the right hosting type and provider to make sure your website and pages load quickly.
Not only will solid user-friendliness help people spend more time on your site, but a user-friendly website will also rank higher. Search engine algorithms take into account user experience more than ever before when ranking a site. Simply keyword stuffing to get a high ranking will no longer work, and your site needs to both provide value and ensure people have a good experience on your site.
Don’t: Use Too Many Colors or Typefaces
While you want to differentiate your site from others and have your own identity, you need to be careful to avoid doing too much. Having a site full of different designs on each page can be confusing for visitors, and ruin the immersion and cohesion of the site.
When it comes to colors, you need to choose ones that are not only visually appealing, but also fit with your brand. The colors you use can also have an impact on the mood or feeling of a person. For example, blue is a reliable color, red is a passionate color and orange is an energetic and fun color.
Also, if you use multiple colors, it’s a good idea to make sure they don’t clash. If colors work together well, it can contribute to a better looking site. If you are struggling to find colors that work together and are complementary, consider using a color wheel.
You should also think long and hard about the font you choose to have on your site. It should remain consistent, and be sure to highlight, italicize or enlarge the things you want people to focus on. If you use too many fonts throughout the site, it can be very jarring for users. Be sure that the font you do end up choosing is one that is professional and looks good.
Do: Use Enough White Space
While it might not seem very important, the amount of white space that you have on your website is crucial to how effective the design is. If your site is cluttered with too much content (text, video or otherwise), it can be very overwhelming. Instead, make good use of white space.
It gives people a chance to catch their breath and process what they read and saw, without being bombarded with even more information. Oftentimes, the cleaner a website is, the better and more effective it is. Use white space to break up paragraphs, and it can be used to direct user attention to a certain area of the screen, as well.
In conclusion, if you can abide by these essential dos and don’ts, you can be sure that your website design will be effective.